Eminem: The Quiet Pioneer

Eminem Chrysler

In an era of #newrules, don’t overlook the Detroit MC’s trailblazing approach to marketing. Continue reading

Eminem Partners With GameStop & “Call Of Duty” For “The Marshall Mathers LP 2” Bonus Edition


Fans who purchase “Call of Duty: Ghosts” at GameStop will be able to download a special edition of Eminem’s “The Marshall Mathers LP 2.” Continue reading

Back to the Future: The Visual References in Eminem’s “Berzerk” Video

Eminem Berzerk 1

Eminem’s new single “Berzerk” is thrilling, throwback fun. And now it has a video to match. Released yesterday, the Syndrome-directed clip is just as full of references to ’80s-era rap as the Rick Rubin-produced song. Silly and colorful and stylish and wild, it features appearances from Rick Rubin, Kendrick Lamar, Kid Rock, Slaughterhouse, and The Alchemist. Continue reading

Eminem Backed By Kendrick Lamar In ‘Berzerk’ Video Tease

2013.09.08 - Eminem - Berzerk Music Video (Teaser) Prewiew on ESPN 1

Producer Rick Rubin and Slaughterhouse also show up in clip that debuted during awkward ESPN appearance. Continue reading

Eminem Ropes In Detroit Homey Kid Rock For ‘Berzerk’ Video

2013.09.08 - Eminem - Berzerk Music Video (Teaser) Prewiew on ESPN

Eminem and Kid Rock have repped hard for their hometown of Detroit for years. But other than a Slim Shady cameo on the 1998 song “F— Off” from Rocks’ breakthrough Devil Without a Cause album (just before Em blew up solo), the pair have almost exclusively flown their D-Town pride from frinedly, but neutral corners, rarely appearing or performing together. Continue reading

Call of Duty: Ghosts Campaign Will Dovetail With Eminem’s MMLP2 Album and game both drop on Nov. 5 By Sam Thielman


November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it’s also the day Eminem’s MMLP2 (short for The Marshall Mathers LP 2) comes out, and now that release is tied to the Call of Duty franchise. Both releases are big swings for their respective publishers—Activision and Interscope—and since both appeal to a young male demographic, the companies decided to sync up parts of their campaigns to make Eminem’s presence in Activision’s marketing more than a traditional celebrity endorsement. Continue reading

“Call of Duty: Ghosts” And Eminem Come Together For Pre-Order Offer

Survival Eminem Call of Duty

Gamers who pre-order Call of Duty: Ghosts at Gamespot will get a special offer to purchase Eminem’s new The Marshall Mathers LP 2 featuring a bonus studio track for a limited time. Continue reading

Eminem’s site updated: BERZERK LYRIC VIDEO


Saturday Night Football Goes Berzerk. We are excited to announce that “Berzerk” will be the theme song for the 2013 season of Saturday Night Football on ABC. Also, catch a world premier sneak peak of the music video for “Berzerk” tomorrow during the Michigan-Notre Dame game live at halftime on ESPN. The full music video will debut on Monday. Read more here. Watch Lyric Video. Continue reading

Saturday Night Football Goes “Berzerk” with Eminem

2013.09.07 - Night Football Goes Berzerk with Eminem 2013 mmlp2_550

New Song from Music Icon to be used Weekly on TV’s Most-Viewed College Football Series; Sneak Peek of Official Music Video for “Berzerk” Premiering on Saturday’s Notre Dame-Michigan Telecast. Continue reading

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